INTRODUCTION
I’m a San Francisco native living in Sydney and love seeing design practice around the world.
The foundation of my design career is in the Bay Area, California, where I have worked with one person startups to corporate brands. My diverse background helps me craft custom design solutions at the intersection of design, business, and implementation. I see my design thinking as ever-evolving skills that I can actively nurture, and continuing to nurture these skills with more global exposure is my main impetus for moving to Sydney, Australia.
Currently I’m designing at THE ICONIC, the largest fashion retailer in ANZ, launching a new, unannounced business channel. Setting up a new way of shopping calls from strong customer-centric UX and clean UI that’s an extension of THE ICONIC brand. The space continues to be challenging and interesting. Due to the nature of the projects, let’s chat more in-person.
WHAT DRIVES MY DESIGN THINKING?
All my free time is spent in social work and creative play.
Social work is an experiment space for me to challenge the familiar and what I understand to be true. I intentionally expose myself to different demographics and industries. My favorite spaces to volunteer are hospice and food. Volunteering sharpens my listening and empathy skills. It informs my design thinking by finding new way to connect with the audience or end-user.
These Saturdays I’ve find myself gardening and socializing with the homeless men at Matthew Talbot. I introduce them to fresh greens in exchange for life stories. It’s the perfect excuse to chat to my neighbors in Sydney.
One of my favorite volunteering moments to date is the cooking class I taught with the blind community. It was a beautiful intersection of design, food and community engagement. It was an exercise in re-designing the engagement with a standard kitchen as opposed to re-designing the kitchen itself. By creating new ways to re-engage with the existing world, the blind community can confidently and safely gain control of their own food choices and nutrition.
I was moved by the learnings so deeply I hosted a design talk about it at Autodesk.
WHAT IS MY SALAD PICTURE ABOUT?
I invite fun in all that I do.
When I was freelancing I underwent a brand identity exercise for myself. It was my interpretation of “Women laughing alone with salad”- a stock photography trend. I wanted in on the internet fun so setup my own photoshoot. Yes, my photographer friend did indeed throw salad at me with rapid fire timed shots. The multiple images were then combined together to create a “Pocahontas Colors of the Wind” movement.
WHAT AM I DOING THIS VERY MOMENT?
Stalk me on instagram
